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Case Studies

CaseStudy_Dove1
CONSUMER PACKAGED GOODS: DOVE

The Dove #LoveYourCurls Emojis campaign, based on the insight that curly-haired emojis were missing in the standard emoji keyboard, showed incredible results in the first 60 days.

CaseStudy_MSU1
UNIVERSITIES AND PRO TEAMS: MISSISSIPPI STATE UNIVERSITY

MSU wanted to empower fans, students, and alumni to share their passion for the Bulldogs during the 2015 season. The keyboard launch came with a big announcement, driving excitement and engagement.

CaseStudy_THAHN2
ENTERTAINMENT: THE HAVE AND HAVE NOTS

Tyler Perry’s OWN hit, The Haves And The Have Nots, launched a Snaps keyboard with promotion across marketing channels and on air. They kept content fresh every week – featuring hit moments from recent episodes in fifteen second clips.

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